14&15March 2013 Perth, Australia
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Jessica will be presenting:
Thanks to many decades of research, we know a lot about how the human brain translates bits of light hitting our retinas into a cohesive image of the world around us.
In this fun, enlightening and practical session, take a tour through the principles of visual perception that are directly relevant to the way people see and work with forms. With the help of a great mix of both good and bad real-world examples, you'll soon have the tools to make informed decisions about how your web forms should be laid out.
Jessica Enders is Principal of Formulate Information Design, a business specialising in the design of forms (both electronic and paper-based). She has designed forms for some of Australia's most influential organisations including Coles, Wesfarmers General Insurance Limited, SEEK, Origin Energy, GE Money, the Australian Prudential Regulation Authority and the Therapeutic
For Jessica, quality form design is a wide-ranging endeavour, touching on topics as diverse as graphical communication, linguistics, psychology and business process. This depth contributes to Jessica's passion for forms, and she is known for readily sharing this passion in her presentations.